“A brand is not built by products alone—it thrives on the emotions and trust it evokes in its customers.” These words embody the philosophy of Priya Narang Arora, a marketing visionary who has revolutionized the way brands connect with their audience. In today’s competitive landscape, a business—no matter how large—can only achieve true success if it forges meaningful relationships with its customers. Marketing is the bridge that transforms businesses into brands, creating a loyal customer base that vouches for its authenticity and value.
As a seasoned marketing specialist with nearly 15 years of expertise, Priya understands that in the digital age, marketing has evolved far beyond traditional strategies. It’s no longer just about visibility—it’s about influence, engagement, and emotional connection. “Today, businesses striving to become leading brands don’t just need marketing experts; they need marketing leaders who can craft compelling narratives, shape perceptions, and drive meaningful engagement,” she asserts. And that is precisely where Priya stands apart—as one of the rarest brand custodians who not only builds brands but nurtures them into industry icons.
For Priya, marketing is more than just a profession—it’s a passion rooted in the art of storytelling. “My journey into marketing began with a fascination for storytelling and its power to connect with people on a personal level. I found myself drawn to the intersection of creativity, communication, and business strategy. The ability to shape perceptions, inspire action, and build emotional connections between brands and audiences motivated me to pursue this field,” she shares. This passion has fueled her success as a brand custodian, making her one of the most influential marketing leaders in the industry today.
With over 15 years of experience in advertising, marketing, and brand strategy, Priya has been a driving force in shaping impactful go-to-market strategies, brand management, and integrated marketing communications. Her expertise lies in conceptualizing and implementing brand roadmaps, aligning media and communication strategies with a sharp focus on ROI. Priya has successfully spearheaded 360° brand and product launch campaigns, overseeing MARCOM activities, media planning, budgeting, and cost optimization to maximize brand visibility.
Her tenure in advertising agencies has seen her lead ATL, BTL, retail, and digital marketing operations, creative collaborations, and experiential marketing. A digital transformation leader, Priya has driven social media engagement, paid search, organic search, and content marketing to accelerate online business growth. Her strategic acumen and ability to blend creativity with analytical rigour make her a formidable force in the world of advertising and brand building.
Currently spearheading marketing initiatives at JK Paper Ltd., Priya has played a pivotal role in shaping the success of brands like Amity University, Luxor, Surya Roshni, Halonix Technologies, and Microsoft. Her entrepreneurial acumen led her to invent ScoopMan Ice Creams & Café, showcasing her ability to merge consumer insights with innovative execution. With over one-and-a-half decade of experience, her focus has always been on building authentic connections between brands and their audiences, leveraging multiple marketing channels to craft compelling narratives.
Celebrating Brand Success with Fan Following
Priya’s approach to marketing is both strategic and adaptive. “Brand-building is an ongoing journey that blends innovation, strategy, and a willingness to adapt. I’ve had the chance to drive meaningful campaigns, particularly by integrating celebrities to amplify brand messages in a way that resonates with the target audience,” she explains.
Priya’s expertise in celebrity brand integrations has set her apart. She ensures that the right ambassador enhances brand credibility and strengthens audience engagement.
Her journey is one of strategic brilliance and relentless determination. “Marketing is not just about selling a product; it’s about creating an experience that resonates with people, making them feel a part of the brand’s journey,” she affirms. This belief has guided her in shaping compelling brand identities, launching disruptive product campaigns, and pioneering integrated marketing strategies that drive both growth and customer loyalty.
A master at developing year-long marketing roadmaps, Priya emphasizes the importance of aligning a brand’s vision with consumer preferences. “My approach centres on crafting comprehensive marketing calendars that align with a brand’s vision and the preferences of its audience. I believe in blending innovative strategies with well-tested approaches while remaining open to experimenting as the market evolves,” she says. This strategic foresight has allowed her to execute campaigns that not only generate visibility but also leave a lasting impact.
At the heart of Priya’s success is her ability to learn, adapt, and collaborate. “Each year has been a journey of continuous learning. Collaborating with internal teams and external partners has taught me the importance of precision, adaptability, and staying attuned to evolving audience needs. These elements are key to creating successful, impactful brand-building efforts,” she reflects. Her deep understanding of market dynamics, coupled with her innovative approach, has helped brands thrive in an ever-changing digital landscape.
Priya is more than just a marketing specialist—she is a visionary leader, a brand architect, and a storyteller who continues to shape the future of marketing. With an unwavering commitment to innovation and consumer connection, she remains at the forefront of the industry, redefining what it means to build a brand in the modern era.
Mastering the Digital Marketing Revolution
The evolution of marketing has been nothing short of a revolution, and at its forefront is Priya Narang Arora—an industry leader who has not only embraced change but has defined it. The digital age has transformed how brands interact with their audiences, and Priya has been instrumental in navigating this dynamic landscape with innovation and precision.
When asked about her perspective on the rise of digital marketing and its impact on brands, Priya articulates with clarity and insight: “The rise of digital marketing has been transformative for brands, offering more direct, measurable, and scalable ways to engage with audiences. Digital platforms provide real-time, personalized communication, allowing brands to craft data-driven campaigns that cater to specific customer needs. This shift has made digital marketing the central pillar of brand strategy, with many brands reallocating budgets for more immediate ROI.”
Priya’s expertise lies in her ability to merge creativity with analytics, ensuring that every marketing effort is not just compelling but also results-driven. She believes that in today’s world, digital marketing is not an optional add-on but a fundamental pillar of any brand’s success. “Digital marketing is no longer a supplementary effort; it’s about building a continuous, evolving presence across touchpoints—whether through social media, email, search engines, or digital ads,” she explains.
Her understanding of the digital realm goes beyond just strategy; it’s about maintaining authenticity while staying agile. “The key challenge now is maintaining an authentic brand voice while experimenting and adjusting campaigns based on real-time insights,” Priya emphasizes. This balance between authenticity and adaptability has been the hallmark of her approach, ensuring that brands not only reach their audience but also resonate with them.
Through her visionary leadership, Priya continues to redefine the marketing landscape, seamlessly blending technology, storytelling, and strategic execution to craft brands that are not just seen but truly experienced. As digital marketing continues to evolve, Priya remains a beacon of innovation, guiding brands toward deeper connections, stronger engagements, and lasting success.
A Trailblazing Exemplar
The marketing world thrives on constant change, and only a few leaders have the foresight and agility to stay ahead of the curve. Priya Narang Arora is one such trailblazer—a marketing specialist and inventor whose ability to anticipate industry trends and craft innovative solutions has made her a force to reckon with in the branding space.
When asked how she remains adaptable in the ever-evolving marketing landscape, Priya shares her dynamic approach: “To stay ahead of the curve, I focus on continuous learning, agility, and a forward-thinking mindset. I stay in tune with market shifts by attending industry events, engaging in discussions, and staying updated on emerging trends.”
But staying informed is just one piece of the puzzle. Priya fosters a culture of creativity within her team, where fresh ideas and experimental strategies are encouraged. “Innovation is key, so we foster a culture of creativity within the team, encouraging brainstorming and experimentation with new marketing approaches. Data-driven decision-making helps us refine strategies by constantly analyzing performance metrics and consumer feedback.” By leveraging insights from consumer behaviour and collaborating with industry leaders, she ensures that every marketing initiative is not just relevant but also impactful.
Leadership: The Art of Empowerment
Great marketing strategies require great leadership, and Priya’s approach of working with the team is deeply rooted in empowerment and collaboration. “My leadership style is built on empowerment, trust, and collaboration. I focus on creating an environment where each team member feels supported and valued, enabling them to contribute their unique strengths. Leadership, to me, is about inspiring and guiding, not dictating.”
She believes that fostering autonomy within the team unlocks innovation and confidence. “I encourage autonomy by trusting team members to make decisions and giving them the freedom to explore ideas. Mistakes are part of growth, which fosters creativity and builds confidence. Clear communication and transparent feedback are key to ensuring alignment with the team’s goals.” By promoting a collaborative work culture, Priya has cultivated an environment where people are not just employees but active contributors to groundbreaking marketing campaigns.
Striking the Perfect Balance Between Innovation and Execution
For Priya, marketing is a fine balance between operational proficiency and user experience, and both elements must work in harmony. “Balancing operational proficiency with innovation is key to successful marketing. Operational efficiency ensures streamlined processes, consistency, and timely execution of campaigns—critical for achieving results while staying cost-effective. This efficiency handles the ‘how’ of marketing, from content creation to tracking.”
However, efficiency alone is not enough. True marketing excellence comes from pushing boundaries while staying attuned to consumer needs. “To push boundaries, I foster a culture of experimentation and risk-taking within the team, exploring new channels, formats, and technologies like AI and automation. However, this innovation must always be grounded in understanding the end-user’s needs.”
By using data-driven decision-making, Priya ensures that innovation does not come at the cost of user experience. Every new idea is tested, refined, and optimized to deliver value while maintaining the integrity of the brand. “Ultimately, innovation and operational excellence must work together to provide fresh solutions while maintaining a high-quality user experience.”
Through her visionary leadership, Priya continues to redefine the role of marketing in business. She is not just building brands—she is crafting experiences, shaping perceptions, and leaving an indelible mark on the industry.
A Champion Inventor at the Intersection of Innovation and Marketing
Priya’s journey is not just about redefining marketing strategies—it is also about pioneering innovations that bridge market gaps and create meaningful impact. Her ability to identify opportunities and translate them into tangible solutions is evident in her inventive approach, particularly with ScoopMan Ice Creams & Café, a venture born out of necessity and driven by ingenuity.
During the pandemic, when consumer habits were rapidly evolving and businesses were struggling to adapt, Priya recognized an unmet need in the food and beverage industry. She conceptualized ScoopMan Ice Creams & Café not just as a brand but as a transformative business model designed to enhance marketing efficiency and customer experience. It was more than just an ice cream brand—it was a carefully curated experience that addressed the challenges of changing consumer behaviour, and the need for innovative, adaptable business solutions.
What sets Priya’s approach apart is her relentless commitment to continuous improvement. She understood that innovation is not a one-time endeavour but an ongoing process of refinement, iteration, and optimization. By gathering insights, testing new strategies, and fine-tuning the concept, she ensured that ScoopMan Ice Creams & Café evolved into a model of scalability, and customer engagement. It was a testament to her philosophy that true success lies not just in being ahead of the curve but in creating solutions that stand the test of time and drive meaningful change.
Her ability to blend creativity with practicality has not only made her a pioneering marketing leader but also a visionary entrepreneur who redefines industry norms. Whether in brand-building, strategic marketing, or business innovation, Priya’s impact continues to inspire a new wave of forward-thinking professionals who dare to challenge convention and reshape the marketplace.
ScoopMan Ice Creams & Café: Redefining the Dessert Experience
Emerging as a revolutionary brand in the ice-cream and dessert industry, ScoopMan Ice Creams & Café was conceived during a time of change, driven by the need for accessible, high-quality sweet indulgences. What started as a response to the limited dessert options available online during the pandemic has rapidly evolved into a go-to destination for dessert enthusiasts of all ages. The brand’s commitment to innovation, premium quality, and an immersive customer experience has set it apart in a competitive market.
At the core of ScoopMan’s success is its meticulously crafted menu, featuring over 30 flavours of premium gourmet fresh cream milk ice creams. These flavours are made using authentic Italian ingredients from MEC3, a globally renowned supplier of artisanal ice cream components. Each scoop is infused with natural fillings and toppings, ensuring a perfect blend of taste and texture. From classic Chocolate and refreshing Fruit flavours to indulgent Caramel, Brownie, and Traditional variants, the menu caters to a wide spectrum of preferences.
However, ScoopMan’s offerings go beyond just ice cream. The brand has curated a diverse, ice-cream & dessert options, cold coffee, shakes, beverages & coolers, and snacks & appetizers’ menu featuring Ice Cream, cheesecake ice-creams, handcrafted Sundaes, sizzling Ice Cream Sizzlers, crispy Waffles, fluffy Pancakes, and an array of Milkshakes and Ice Cream Shakes. For those seeking a fizzy twist, Ice Cream Sodas provide a unique refreshment. Whether customers are looking for a quick indulgence or a leisurely dessert experience, ScoopMan delivers a memorable treat every time.
One key factor driving the brand’s excellence is its 30+ years of channel partner expertise in crafting fresh cream milk ice creams. Partnering with industry veterans in ice cream manufacturing, ScoopMan ensures that every product meets the highest standards of freshness, taste, and texture, elevating its status as a premium dessert brand.
Since its launch in October 2021, ScoopMan has rapidly expanded, establishing five company-owned outlets, making its presence felt across college campuses in Delhi university and through strategic brand collaborations. With plans to open additional locations in the coming financial year, the brand is set to strengthen its foothold in the ice-cream and dessert market, particularly in the Delhi NCR region.
Behind this journey of growth and success is a dedicated force working tirelessly to bring the brand’s vision to life. A major driving factor behind the brand’s operations is Gonal Arora, the Director of ScoopMan, whose unwavering commitment, strategic oversight, and operational expertise have played a critical role in transforming ScoopMan from an ambitious idea into a thriving reality. His leadership and dedication have been pivotal in ensuring the seamless execution of ScoopMan’s vision, making it a name synonymous with quality and innovation.
A Guiding Philosophy of Excellence
At the heart of ScoopMan’s rapid success is a simple yet powerful philosophy: Quality, Innovation, and Customer Experience. From the very beginning, the vision has been to create more than just a dessert brand—it’s about crafting an experience where people come together over unique flavours, customized desserts, flavourful indulgences and build lasting memories.
Quality remains the top priority, reflected in every detail—from the finest ingredients and premium ice cream & dessert offerings to the friendly, welcoming service. Innovation is another driving force, with ScoopMan constantly introducing seasonal specials and new flavours that keep customers excited and engaged.
However, what truly sets ScoopMan apart is its customer-first approach. The brand goes beyond just serving great desserts—it creates memorable experiences with a warm ambience, attentive staff, and a commitment to exceeding expectations at every visit.
This perfect blend of quality, creativity, and customer care has firmly positioned ScoopMan Ice Creams & Café as a rising force in the dessert industry. It paves the way for an exciting future filled with more flavours, more innovation, and even greater customer delight.
Integrating Tech as the Backbone of Business Success
Priya believes that in today’s fast-paced digital world, technology is the backbone of marketing efficiency. By harnessing the power of data analytics and automation, she ensures that marketing strategies are not just creative but also data-driven. “Technology allows us to understand consumer behaviour in real-time, track campaign performance, and identify market trends. This level of insight enables us to refine our approach and drive better outcomes.”
She is particularly keen on leveraging AI and machine learning to anticipate future trends and make proactive decisions, ensuring that marketing efforts remain one step ahead of consumer expectations. “Automation tools streamline everything from content distribution to social media management, improving consistency and efficiency. It’s about using technology to enhance human creativity rather than replace it.”
Innovation doesn’t stop there. Priya actively integrates emerging technologies like AR, VR, and interactive content into marketing campaigns to create immersive brand experiences. “Consumers today want engagement, not just advertisements. By adopting interactive and experiential marketing strategies, we create a deeper emotional connection with our audience.” Her ability to stay adaptable and embrace emerging trends has been instrumental in shaping modern, impactful marketing solutions.
Empowering the Workforce: A Culture of Growth and Development
For Priya, a company’s success is directly linked to its workforce. She fosters a culture of continuous learning, skill development, and empowerment, ensuring that employees remain motivated and equipped with the tools to grow. “We invest in our people because they are the heartbeat of our success. In-house training and workshops provide employees with new skills, while knowledge-sharing sessions encourage collective growth.”
Empowerment is a core principle of her leadership style. “We give our employees ownership of the work and encourage innovation. When individuals feel trusted and valued, they contribute their best ideas and push boundaries.” She also emphasizes an open-door policy to ensure that every team member feels heard, supported, and encouraged to share their insights.
To maintain a high-performing team, regular performance reviews and 360-degree feedback mechanisms are in place. “By providing individualized growth plans, we empower employees to achieve their best, which in turn strengthens their connection to the company’s mission through visible career progression and continuous education.”
Advice to Aspiring Marketers, Especially Women
Priya Narang Arora’s journey in the marketing industry has positioned her as a resolute team player and an inspiring figure for aspiring marketers. When asked about her advice to those entering the field, especially women, she highlights the importance of confidence, lifelong learning, and collaboration.
“First, believe in yourself. The marketing world thrives on diverse perspectives, and women bring exceptional problem-solving and communication skills. Don’t let self-doubt hold you back—trust your instincts, be bold with your ideas, and own your expertise.”
She also stresses the significance of continuous learning. “The industry evolves rapidly, so staying updated is crucial. Read, learn, and upskill yourself continuously. Whether through courses, industry reports, or hands-on experience, always be in a state of learning.”
Networking plays a major role in career growth, and Priya strongly encourages seeking mentorship and building a support system. “Surround yourself with like-minded professionals who inspire you. Mentors provide guidance, advocacy, and invaluable industry insights.”
Lastly, she underscores the importance of teamwork and collaboration. “The best marketing strategies are born from diverse, collaborative teams. Be open to feedback, share knowledge, and support each other’s growth. Women, especially, should uplift and advocate for one another in the industry.”
Her message to women in marketing is clear: “Own your space, never stop learning, lift others up, and never hesitate to take on leadership roles. Your voice is essential in shaping the future of this industry.”