While dreaming big, every big-hearted entrepreneurial aspirant is petrified of failure. In fact, the fear of failure is the biggest roadblock responsible for the end of even the greatest of the ideas out there. The only way to overcome the fear of failure is to rise every time we fail and try again.
Success has never been a destination one reaches; it is a constant journey of pursuing excellence in every idea and every dream we wish to realize with all our hearts. That’s how are created the biggest brands in the world out of their humbly begun organizational endeavours.
Proving that failure is the first step towards that saga of success is Salgar Amruttulya Chaha, six states – Maharashtra, Goa, Karnataka, Andhra Pradesh, Gujarat, and Rajasthan – spanning F&B franchise with a network of 400+ outlets.
Growing from the Roots
Now again, breaking the myth of conventional wisdom that only some legacy-honed businessperson can create such a powerful franchise brand is a simple, honest, ethical, hard-working, and humblest of the award-winning entrepreneurial spirit of Dadu Salgar, the Founder and CEO.
A trailblazing entrepreneur from Maharashtra, India, and born into a farmer’s family in a drought-prone region, Dadu’s journey is a testament to resilience and ingenuity. Starting as a farmer attempting to cultivate grapes, he faced early setbacks. He took on roles as a security guard and ventured into small-scale businesses such as selling sweetcorn and sugarcane juice on carts, nursery plants, and wooden toys. Despite initial failures, his determination never wavered. It was during his time working as an ATM guard in Pune that Dadu conceptualized the idea of turning selling tea into a venture that began as a seasonal experiment and has now blossomed into a brand with over 400+ outlets spanning six states and 500K+cups sold daily.
Salgar Amruttulya Chaha has gained renown for its premium tea experience setting a new benchmark in the tea coffee industry. Dadu’s journey inspires aspiring entrepreneurs to dream big, embrace challenges, and persist with a clear vision.
A Principled Path to Perfection
Sharing their vision, mission, and core values, Dadu says, “The vision is to be the most favourite neighbourhood tea coffee shop in India. While our mission is to bring to our customers the best quality products with safety, innovation, value and services. We serve customers with pride and work with passion to deliver the brand promise.”
Dadu’s inspiration for stepping into the Food & Beverage industry came from his own journey of resilience and observation. Life had thrown many challenges his way: unsuccessful ventures in farming, stock market investments, and small businesses.
Yet, Dadu never gave up. While working as an ATM guard in Pune, he noticed how tea was more than just a beverage; it was a daily comfort for people from all walks of life, a shared moment of connection.
Dadu realized that tea had a universal appeal, cutting across seasons and cultures, and saw an opportunity to create something meaningful and lasting. What truly inspired him was the idea of building a business that not only provided a great product but also brought people together.
With that vision, Salgar Amruttulya Chaha was born a brand that serves more than tea; it serves memories, warmth, connection and employment!
The Salgar Distinction
Sharing their unique selling propositions (USPs), Dadu says they include:
*Crafted for Connoisseurs: Each blend is meticulously curated using the finest handpicked tea leaves and coffee beans, ensuring an exceptional taste that caters to refined palates.
*Farm-to-Cup Freshness: “Sourced directly from sustainable farms, our tea and coffee offer unparalleled freshness, preserving the natural aroma and flavour in every sip.”
*Exquisite Flavour Profiles: “Our premium blends are expertly crafted to deliver complex, well-rounded flavours with subtle undertones that make every cup a sensory delight.”
*Ethically Sourced, Sustainably Produced: “We are committed to supporting local farmers and promoting sustainable practices, ensuring every cup you enjoy contributes to a better planet.”
*Health and Wellness Focused: Infused with natural antioxidants, Salgar tea and coffee blends offer not only great taste but also health benefits, keeping you energized and refreshed.
*Customizable Experiences: Offering tailored blends and limited-edition collections to provide a personalized and exclusive experience for all customers.
*Unmatched Consistency: Advanced quality control ensures that every batch maintains the same premium taste and quality, delivering a consistently superior experience.
Exceptional Products and Excellent Services
- Classic Teas: Amruttulya chai/chaha, Black tea, Lemon tea hot & cold, etc.
- Speciality Teas: Lemon grass tea, Jaggery tea, sugar-free tea.
- Flavoured Teas: Ginger tea.
- Single-Origin Coffees: Specialty beans sourced from top coffee-growing regions.
- Snack Pairings and Complementary Items: Artisanal cookies, Bakarwadi, Toast, Cream Rolls, dry fruit cookies, finger cake.
- Sustainable Initiatives Ethically Sourced Products: Transparency in sourcing from sustainable and fair-trade farms.
*Services
Barista Training Programs– Professional training for franchise partners and their staff to maintain consistent quality and customer experience.
Customizable Franchise Models– Kiosk, café, and drive-thru setups tailored to different locations and markets.
~Commitment to Quality and Consistency
- Leading F&B firms must prioritize quality and consistency in their products and services.
- Customers expect a high standard, whether it’s the taste of their tea or coffee or the level of service they receive.
- Ensuring that every product meets these expectations builds trust and loyalty. “To achieve this, we source premium ingredients from trusted suppliers and implement stringent quality control measures.”
- “Our training programs ensure that every team member adheres to the same high standards, ensuring consistency across all our locations.”
- “We also leverage technology to track product quality in real-time and make adjustments quickly if needed.”
~Innovation and Responsiveness to Trends
- In a competitive industry like F&B, a firm must demonstrate innovation and the ability to respond to evolving consumer preferences.
- Being able to adapt to new trends, whether that’s health-focused beverages, sustainability practices, or unique flavour combinations, is crucial to staying ahead.
- “We continuously research market trends and engage with our customers to understand their changing needs.”
- “Our product development team is always experimenting and developing new blends, flavours, and beverages, ensuring that our menu evolves alongside consumer preferences.”
- “We also integrate new technologies in our operations, from digital ordering systems to advanced brewing techniques, to maintain a cutting-edge customer experience.”
~Customer-Centric Service and Experience
- A leading F&B firm must focus on delivering an exceptional customer experience that goes beyond just the product.
- A deep understanding of customer needs and delivering personalized service fosters loyalty and creates a memorable brand experience.
- “We aim to exceed customer expectations by offering personalized recommendations and a tailored experience.”
- “Our staff is trained to engage with customers actively, making them feel valued and heard.”
- “Our goal is to create an environment where every visit feels like a special experience, which keeps customers coming back.”
- “Each of these qualities, innovation, and customer-centric service is essential for growth strategy, and we continually strive to embody them in every aspect of our business.”
The Incredible Taste of Success
The success of the Salgar Amruttulya Chaha has been incredibly rewarding. Dadu says, “It has helped us not only improve operational efficiency but also elevate our brand to new heights.”
- It’s a perfect example of how they continuously seek innovative solutions to enhance the quality of their products and the experience they offer to their customers, he adds.
- “We believe that innovation is key to staying relevant in today’s fast-paced market, and this initiative has set the foundation for many more exciting projects to come.”
- Dadu ensures that their focus will always be on delivering excellence while remaining true to their mission of bringing people together over a perfect cup of tea or coffee.
“At the heart of our mission is not just offering exceptional tea and coffee but also making a meaningful impact by creating over 12,000 jobs and empowering individuals to pursue their entrepreneurial dreams. This milestone reflects our commitment to fostering economic growth and providing opportunities across various communities,” he adds.
*Creating Jobs:
- Dadu and team Salgar are proud to have created jobs across various roles, such as cafés, distribution, and management.
- Each position offers competitive wages, a supportive work environment, and opportunities for career growth.
- Many employees have advanced into leadership positions, a testament to the strength of the team.
*Empowering Entrepreneurs:
- Through its franchise model, Salgar provides aspiring entrepreneurs the opportunity to open their own tea and coffee outlets.
- It offers comprehensive training, operational guidance, and marketing support to help them succeed.
- This initiative enables individuals to take charge of their future and grow their own businesses under a trusted brand.
Dadu insists, “By creating job opportunities and enabling entrepreneurship, we’ve helped countless individuals transform their lives. Success for us is about people empowering them to thrive while continuing to offer these opportunities in the future.”
From Grit to Growth: How Salgar Brews Over Half a Million Cups Daily
A failed grape farmer turned ATM guard is now the force behind 500,000+ cups of tea served daily — and he’s not slowing down.
Salgar, the rapidly growing brand known for delivering more than just a cup of tea, has faced its fair share of hurdles. But as Dadu, the brand’s founder, puts it:
“Tough times built our backbone. Every challenge taught us how to serve better.”
In this section, we look at how Salgar tackled—and continues to tackle—the key obstacles in building a franchise-led beverage powerhouse.
Facing the Heat: 10 Major Challenges Salgar Has Overcome
- Market Overcrowding
Then: Breaking into an already saturated tea and coffee segment.
Now: Competing with a wave of niche brands and curated beverage experiences while staying relevant and unique.
- Consistency in Every Cup
Then: Quality varied with every batch.
Now: Maintaining uniform taste across 400+ outlets continues to be an ongoing mission, despite improved sourcing.
- Evolving Customer Tastes
Then: “We didn’t fully grasp how different people’s preferences could be.”
Now: Keeping up with trends like oat milk, immunity teas, and sugar-free blends requires constant innovation.
- Supply Chain Struggles
Then: Setting up a reliable backend was difficult.
Now: Global disruptions and rising ingredient costs regularly affect pricing and availability.
- Capital Crunch
Then: “Funding our dream felt out of reach.”
Now: Scaling responsibly still demands significant investment — and investor confidence.
- Winning Consumer Trust
Then: Gaining visibility and credibility took time.
Now: “As we grow, staying transparent and honest with customers is more important than ever.”
- Scaling Without Slipping
Then: Growing operations risked quality drops.
Now: “We’re constantly working on smarter systems to ensure quality doesn’t suffer as we scale.”
- People Power
Then: Hiring passionate, trained staff was difficult.
Now: “Keeping great people motivated in a competitive job market is one of our biggest focuses.”
- Health Trends
Then: Navigating emerging health trends was difficult.
Now: Keeping up with fast-changing health trends, like plant-based alternatives, continues to be a challenge.
- Sustainability
Then: Sustainability wasn’t as widely prioritized.
Now: Meeting rising demands for eco-friendly practices and ethical sourcing has become essential but challenging.
Dadu accepts that while these challenges have pushed them to evolve and innovate, “They also fuel our passion to keep improving and adapting to the changing landscape.”
Constant Team Empowerment
At Salgar, Dadu and his team believe their workforce is the true backbone of their success. From the outset, Salgar has cultivated a culture where employees can grow, develop their skills, and feel empowered. The company fosters this environment in seven key ways.
First, Salgar provides continuous learning and development opportunities, offering ongoing training programs from barista training to leadership development courses investing in team growth to facilitate career advancement.
Second, Salgar believes in internal promotions and clear growth pathways, ensuring employees understand the potential for advancement within the company, whether from junior positions to management or operations to strategic leadership. This transparency motivates them to pursue their career goals.
Third, Salgar empowers employees with decision-making authority, trusting them to take ownership of their work and giving them autonomy to manage key aspects of their roles. This empowers them to think critically, solve problems, and take pride in their contributions.
Fourth, Salgar emphasizes both constructive feedback and regular recognition, ensuring team members know their hard work is valued and recognized not just for successes but also for efforts to improve.
Fifth, Salgar fosters an inclusive and supportive environment where every team member feels heard, respected, and supported. By valuing diverse perspectives and experiences, the company creates an environment that encourages collaboration and growth.
Sixth, Salgar understands that well-rounded employees are more engaged and productive and, therefore, promote a healthy work-life balance. Whether through flexible hours or paid time off, the company ensures employees have the time and space to recharge.
Finally, Salgar encourages employees to contribute new ideas, whether about new products, customer service strategies, or operational improvements. The company actively seeks and supports innovations that help it grow, giving employees a sense of ownership and pride in shaping its future.
By prioritizing skill development, empowering employee growth, and creating a culture of respect and inclusion, brand Salgar ensures its workforce is motivated, loyal, and ready to contribute to the company’s continued success.
Tech that Serves: Smarter Kitchens, Happier Customers
As a leader with experience in the F&B industry, Dadu has witnessed first-hand how technology is reshaping the landscape, making operations more efficient, making customer experiences more personalized, and making the entire industry more sustainable.
Salgar isn’t just about tea — it’s about innovation behind the counter. Here’s how the brand is integrating next-gen food tech to optimize operations and elevate customer experience:
- 🔁 Automated Food Preparation: Robots help with repetitive cooking tasks, ensuring speed and consistency.
- 👤 Personalized Orders: Customer data drives custom recommendations for a tailored tea experience.
- 📲 Touchless Service: QR codes and mobile payments streamline the process.
- 💬 Voice + Chat Ordering: Ordering through voice assistants and chatbots brings ultimate convenience.
Advising Aspirants
Starting in the F&B industry can be exciting but challenging. Dadu’s simple, honest advice for aspiring entrepreneurs is
- Understand Your Market: Know what people in your area like to eat and drink. India is diverse, and tastes vary from place to place.
- Start Small: Test your ideas on a smaller scale before expanding. Start with a few customers, learn from them, and then grow.
- Focus on Quality: Make sure your food and drinks are always good. Consistency matters more than anything.
- Work Hard: Be ready for long hours. Running an F&B business takes time and effort, especially in the beginning.
- Build Relationships: Good relationships with suppliers, customers, and staff are key to success.
- Stay True to Your Brand: Keep up with trends, but don’t forget what makes your brand unique. Authenticity is important.
- Watch Your Finances: Keep track of your expenses and don’t overspend, especially in the beginning. F&B businesses need careful financial planning.
- Use Technology: Use apps or systems to help manage orders, inventory, and customer preferences. Technology can make things run smoothly.
- Listen to Your Customers: Customer feedback is priceless. It helps you improve your products and services.
- Be Resilient: The F&B industry can be tough. Be ready to face challenges and learn from your mistakes.
“Starting in F&B is hard work, but with the right approach, it can be very rewarding. Stay focused, be patient, and don’t give up easily. For any other franchise information, you can directly communicate with us.”
Looking ahead, Dadu’s vision for the company is to continue leading in quality while expanding Salgar’s reach across India. He says, “We aim to create a lasting impact on India’s food landscape by offering authentic, delicious, and sustainable products that cater to these communities,” before concluding, “With a focus on innovation, sustainability, and customer-centricity, we aspire to be a trusted brand.”
To get a franchisee, click http://salgartea.com/franchise-enquiry/
