Prime Highlights
- Myntra’s MynShakti 2.0 aims to empower 100 women-led brands in fashion, beauty, and home categories with marketplace access, mentorship, and operational support.
- The programme introduces vernacular video learning to simplify onboarding and encourage participation from entrepreneurs in Tier 2 and Tier 3 cities.
Key Facts
- The first MynShakti programme supported 20 women-led brands across segments like apparel, jewellery, educational toys, and pet clothing.
- MynShakti 2.0 provides complete onboarding support, dedicated account managers for six months, and expert-led sessions on marketing, catalogue improvement, and order fulfilment.
Background
Myntra has launched MynShakti 2.0, an expanded program to support 100 women-led brands across India. The initiative aims to help women entrepreneurs build and scale digital-first businesses in the fashion, beauty and home categories.
The programme operates under Myntra’s broader ShECommerce initiative, which focuses on empowering women founders in the online retail space. Through MynShakti 2.0, selected entrepreneurs will gain access to Myntra’s marketplace, operational support, and mentorship from industry experts.
The company said the new edition builds on the success of the first MynShakti programme, which supported 20 women-led brands across segments such as apparel, jewellery, educational toys, pet clothing, and personal gifting. Many of those businesses were early-stage startups with limited product ranges. By joining the Myntra platform, several brands improved their visibility and reached customers across the country.
For the second phase, Myntra plans to introduce a more structured support system for participating entrepreneurs. The programme provides complete onboarding support, dedicated account managers for six months, and expert-led sessions on topics like marketing, catalogue improvement and order fulfilment.
A new feature in MynShakti 2.0 is a vernacular video learning series designed to make seller onboarding easier. The videos will provide guidance in regional languages to help entrepreneurs better understand how to manage their online stores. Myntra said this step could encourage more participation from founders in Tier 2 and Tier 3 cities, where digital commerce adoption continues to grow.
According to Govindraj MK, Chief Human Resources Officer at Myntra, women entrepreneurs are playing an important role in shaping India’s growing digital lifestyle market. He said the initiative aims to provide women founders with the tools, knowledge, and support needed to build sustainable businesses.
The programme is open to women entrepreneurs who run made-in-India fashion, beauty, and lifestyle brands. Interested founders can apply through Myntra’s programme survey link or through the company’s social media platforms.
With MynShakti 2.0, Myntra hopes to help small, founder-led brands grow from local ventures into nationally recognized digital brands, while also strengthening its portfolio of emerging lifestyle labels on the platform.