From humble beginnings as a hotel operations trainee to spearheading a global Indo-Chinese brand, Vibhanshu Mishra’s remarkable journey is a testament to resilience, ambition, and visionary leadership.
Vibhanshu’s career spans an impressive 16 years, with 10 years of international exposure that laid the foundation for his entrepreneurial vision. His rise from a waiter at Asha’s Restaurant in the Middle East to becoming the youngest and completely self-funded foodpreneur at just 29, with 200+ outlets under his leadership, is nothing short of inspirational. His experience traverses continents and industries, boasting accomplishments like managing 47 Tim Hortons outlets in Canada and overseeing operations for Classic Rock Coffee in the USA and Dubai.
As the Founder and CEO of Chalu Chinese, the Indian Momo Company, The Wheat Burger, Twenty1 Food Courts, C-21 Bistro, and soon to be launched ‘Banaraswala –Ghaat se Ghar Tak,’ Vibhanshu, the leader stands among the most visionary CEOs ruling the business industry in 2025, steering his many brainchilds into the brands celebrated for revolutionizing fusion cuisine across India and beyond.
The Beginning of a Brand Journey: Creating Fresh, Original, and Perfect Indo-Chinese Cuisine
As a certified alcohol sommelier and one of India’s finest coffee trainers, Vibhanshu’s expertise extends beyond operations to a profound understanding of culinary artistry. Having explored the world for food, wine, coffee, and culture, he has cultivated a unique perspective that reflects in every venture he undertakes. His latest endeavour, Chalu Chinese, is a pioneering Indo-Chinese brand with 200+ outlets across India, serving lip-smacking desi-style fusion Chinese cuisine.
In 2020, amidst the challenges brought by the pandemic, Vibhanshu envisioned something extraordinary—a revolution in the fast-food industry that would redefine the way people experience Indo-Chinese cuisine. While most businesses were hesitant to take risks during uncertain times, Vibhanshu dared to dream big and launched Chalu Chinese, a brand dedicated to offering bold, MSG-free flavours infused with a spectacular desi touch.
“Our vision was to create a culinary experience that wasn’t just fresh and original but also rooted in authenticity and health-conscious practices,” says Vibhanshu. “No artificial colours, no Ajinomoto, no palm oil—just natural ingredients delivering unforgettable flavours.”
A Bold Concept, A Fresh Approach
Chalu Chinese began with a menu inspired by the rich culinary traditions of Burmese, Malaysian, Thai, Korean, and Chinese cuisines, reimagined with an Indian twist. Signature dishes like Gazab Ka Seena quickly became the heart of the brand, offering a bold and unforgettable Indo-Chinese experience.
“What sets us apart is our commitment to purity and originality,” Vibhanshu explains. “Every dish reflects our dedication to using fresh ingredients and bold flavours, ensuring an experience that’s as wholesome as it is delightful.”
A Revolution in Indo-Chinese Cuisine
Launching amidst a recovering F&B market, Chalu Chinese became a beacon of innovation. With a focus on health-conscious dining, the brand pledged to remain MSG-FREE and to exclude artificial flavours and palm oil from its offerings. This commitment to quality and freshness resonated with customers, fueling rapid growth and success.
“We started in challenging times, but our determination and passion for creating something unique helped us thrive,” Vibhanshu shares. “Chalu Chinese isn’t just about food; it’s about creating a movement that celebrates bold, flavorful, and authentic Indo-Chinese cuisine.”
Vibhanshu’s visionary leadership goes beyond expanding a brand—it’s about creating experiences that resonate with diverse audiences. Conceived in India, Chalu Chinese is not just a QSR chain but a cultural phenomenon aiming to satiate the masses’ taste buds while embodying the spirit of “#BChalu, #BDesi.”
“#BChalu, #BDesi.”: Redefining Culinary Innovation with a Desi Touch
The heart of Chalu Chinese lies in its philosophy: #BChalu #BDesi. The very name “Chalu” stems from the idea of modifying traditional tastes into something new and extraordinary, giving each dish a quintessential desi touch. As Vibhanshu explains, “Our goal is to offer not just a meal, but a celebration of the bold flavours and techniques that have made Indo Chinese cuisine a global favourite.”
At Chalu Chinese, the commitment to creating flavours that resonate deeply with Indian taste buds drives every innovation. “We Indians have a unique way of adding our own touch to make anything beyond perfect,” says Vibhanshu. This ethos is reflected in the menu, which combines Burmese, Thai, Malaysian, Korean, and Chinese cuisines, all infused with a pinch of desi flair.
The result? A dining experience that is as diverse and vibrant as Bharat itself.
A Culinary Movement with a Global Vision
Under the banner of #BChalu #BDesi, the brand celebrates its roots while embracing a global outlook. With 200+ outlets across India, Chalu Chinese has redefined what it means to enjoy Indo-Chinese cuisine. “At Chalu Chinese, we bring bold, MSG-free Indo-Chinese flavours with a Desi touch, celebrating authenticity and innovation as we expand globally for a unique dining experience,” says Vibhanshu.
The journey doesn’t stop within the nation’s borders. With plans to establish franchise outlets in Canada and the UAE, Chalu Chinese is poised to bring its desi-style fusion cuisine to an international audience, showcasing the best of Indian innovation on a global stage.
The Chalu Way: Where Authenticity Meets Innovation
“The Chalu way is all about blending authenticity with creativity,” Vibhanshu asserts. Every dish tells a story of transformation, taking familiar flavours and reimagining them with a bold, desi twist. From desi style Thai curries to Burmese Khao Suay , each creation is designed to offer customers an unforgettable culinary experience.
At its core, Chalu Chinese is more than a restaurant—it’s a movement celebrating the art of food transformation and the beauty of Indian ingenuity. With every bite, the brand invites you to #BChalu, #BDesi, and embrace the joy of savouring food made with heart and heritage.
Blending Tradition with Modernity
Chalu Chinese takes pride in its innovative menu, which features a blend of traditional Chinese recipes and contemporary flavours. Signature dishes like Kung Pao Chicken, Hot Garlic Sauce and Momo sit alongside creatively reimagined speciality dishes, each designed to excite the palates of food enthusiasts. The brand’s emphasis on using fresh, high-quality ingredients ensures that every bite delivers a taste experience worth savouring.
“Our food is a testament to the harmonious marriage of tradition and innovation,” explains Vibhanshu. “We’ve taken authentic Chinese dishes and infused them with a touch of Indian essence to create something truly unique.”
A Recipe for Success
The secret behind Chalu Chinese’s growing success lies in its meticulous attention to detail—from sourcing high-quality ingredients to ensuring every dish is cooked fresh and free from artificial additives like MSG. This unwavering dedication has earned the brand accolades and loyalty from a rapidly growing customer base.
“Creating a winning brand is about more than just great food—it’s about building trust and delivering consistently exceptional experiences,” says Vibhanshu. “We want Chalu Chinese to be synonymous with innovation, quality, and the joy of indulging in flavours that feel like home.”
Taking Indo-Chinese Cuisine to Global Food Lovers
Chalu Chinese, India’s fastest-growing Indo-Chinese QSR (Quick Service Restaurant) brand, is setting a bold precedent by taking its unique fusion of traditional Chinese flavours and desi flair to food lovers across the globe. As the first Indo-Chinese QSR brand to go international, Chalu Chinese is thrilled to announce its official opening in Canada- 2481, Taunton Road, Oakwille. Ontario, Tornto, CA, and this will be followed by the UAE expansion in 2025.
“Our vision has always been to create a dining experience that bridges cultures and celebrates the beauty of fusion cuisine,” says Vibhanshu. “With our global expansion, we aim to introduce the world to the bold and vibrant flavours of Indo-Chinese food.”
Creating a Winning Indo-Chinese Food Brand Poised for Global Success
Chalu Chinese, a trailblazer in the Indo-Chinese cuisine landscape, is setting its sights on becoming a global phenomenon. With its signature no-MSG dishes, freshly prepared and infused with a distinct Desi twist, the brand has carved a unique identity that resonates with food lovers worldwide.
“Our vision is simple yet bold—to bring the taste of Indo-Chinese cuisine to every city, every home, and every plate,” says Vibhanshu. “We’re committed to serving food that not only delights the taste buds but also reflects our ethos of quality and authenticity.”
Having already established a stronghold across India, Chalu Chinese is rapidly expanding its footprint to international markets, including Canada and Dubai. With its innovative approach and dedication to authentic flavours, the brand is quickly earning recognition as one of Bharat’s most celebrated Indo-Chinese food enterprises.
“Our commitment to fresh, bold flavours and quality has set us apart,” Vibhanshu explains. “As we expand globally, we aim to maintain the authenticity that makes us unique while adapting to diverse palates around the world.”
Creating a Global Culinary Movement
The expansion of Chalu Chinese is not just about opening restaurants—it’s about creating a global culinary movement. By bringing its distinctive take on Indo-Chinese cuisine to international audiences, the brand seeks to establish itself as a bridge between cultures, one flavorful dish at a time.
“Food is a universal language, and we believe that the bold, MSG-free flavours of Chalu Chinese have the power to resonate with food lovers around the world,” Vibhanshu adds.
Today, Chalu Chinese stands as one of the fastest-growing Indo-Chinese brands, with an ever-expanding footprint across India and into international markets like Canada and Dubai. Each outlet is designed to offer a modern, inviting dining experience that complements its innovative cuisine.
“We are bringing a fresh Chalu twist to dining, and it’s thrilling to see our bold flavours resonate with customers globally,” Vibhanshu says. “Our journey has just begun, and we’re excited to take Indo-Chinese cuisine to new heights.”
As the brand continues to expand its presence, Chalu Chinese remains committed to its founding principles of quality, originality, and authenticity. With its bold vision and unwavering dedication, it’s redefining what it means to enjoy Indo-Chinese cuisine, one dish at a time.
Headquartered in Noida, Chalu Chinese, became a ₹50+ Crore Brand in FY2023 and thrives to close ₹ 100crore in FY2024, under Vibhanshu’s dynamic stewardship.
His journey from a trainee to a global entrepreneur inspires countless young professionals and entrepreneurs, showcasing that dreams, when pursued with passion and perseverance, can turn into extraordinary realities.
Fill Your Appetite with The Indian Momo Company
With 40+ outlets in Pan India, the Indian Momo Company is not just a brand—it’s a celebration of flavours, innovation, and a deep-rooted love for MOMOs. Founded by visionary entrepreneur Vibhanshu, with his vast experience in the food and beverage industry, the company has redefined how India savours its favourite Momos.
“The journey began with a simple yet profound passion for the culinary world and MOMOs,” says Vibhanshu. “Our mission is to not only preserve the authentic flavours of this beloved treat but also take it to new heights with freshness, fusion flavours, and innovative twists.”
A Fusion of Tradition and Innovation
The Indian Momo Company stands out as a brand that blends the rich heritage of MOMOs with a modern, creative approach. Each Momo is crafted to perfection, offering a diverse range of flavours that cater to every palate and preference. From traditional recipes that evoke nostalgia to bold, experimental varieties that excite the senses, the brand ensures there’s something for everyone.
“Our vision was to elevate MOMOs beyond just a snack to a culinary experience,” Vibhanshu explains. “By combining authenticity with creativity, we’ve created a menu that appeals to people of all ages, making every bite memorable.”
Revolutionizing the Momo Experience
What sets The Indian Momo Company apart is its commitment to quality and innovation. Drawing on his extensive expertise in curating brands and launching franchises globally, Vibhanshu identified an opportunity to introduce MOMOs in an organized and exciting way. His dedication to freshness and fusion has made the brand a favourite among food enthusiasts across the country.
“We believe in pushing the boundaries of taste while staying true to the essence of what makes MOMOs so special,” Vibhanshu adds. “It’s about honouring tradition while embracing change, and that’s the magic of The Indian Momo Company.”
Satisfying Appetites, One Momo at a Time
The Indian Momo Company isn’t just about feeding hunger—it’s about filling hearts with joy and delight. Every Momo served is a testament to the brand’s unwavering passion for delivering an unparalleled dining experience.
“Food is not just nourishment; it’s an emotion,” Vibhanshu says. “With The Indian Momo Company, we aim to create moments of happiness, one perfectly crafted Momo at a time.”
The Best Treat for a New Year: Banaraswala – Ghaat Se Ghar Tak
The beginning of the year often brings hope, dreams of celebration, and anticipation for fresh opportunities. This year, the excitement is elevated with the introduction of Banaraswala – Ghaat Se Ghar Tak, a brand that promises to bring the rich flavors and cultural essence of Banaras (Kashi) to life.
“As a child, I always dreamt of launching something that celebrated where I come from,” shares Vibhanshu, the visionary behind Banaraswala. “After five years of my entrepreneurial journey and the successful launch of my brands Chalu Aapna Desi Chinese and Twenty1 Food Court, I’m thrilled to introduce Banaraswala—a tribute to my hometown, Banaras, and its vibrant culinary heritage.”
Scheduled to debut at Infosys Pune in January 2025, with a grand opening in Siddharth Vihar, Ghaziabad, on February 27, 2025, Banaraswala is not just a restaurant but an immersive experience. It offers a heartfelt connection to Banaras through its culinary offerings and carefully designed ambiance.
Vibhanshu’s vision is simple but powerful: to bring the authentic taste of Banarasi street food to every corner of the world. “Whether you’re enjoying the iconic chaats, kachoris, or desserts, each bite promises to transport you to the bustling ghats of Banaras,” he says.
Celebrating Banaras Through Food
Banaraswala’s menu is a celebration of the city’s diverse and cherished food culture, offering a purely vegetarian multi-cuisine setup.
Kashi Chat: The tangy, spicy street food flavors that define Banaras.
Chai Makkan & Malai Toast: A perfect pairing for tea lovers, evoking nostalgia with every bite.
Banarasi Sweets: From the iconic Banarasi Magdal to the rich Lal Peda, the sweets offer an authentic taste of tradition.
“Every dish, every sweet, every moment at Banaraswala reflects my deep connection to the vibrant culture and heritage of Banaras,” says Vibhanshu. “Our mission is to make Banarasi street food accessible globally, offering the unique flavors of this historic city to food lovers everywhere, while preserving the traditional methods and authenticity.”
A Space That Feels Like Home
The Ghaziabad outlet, sprawling over 3,200 square feet with a seating capacity of 120-130, is designed to transport visitors straight to the heart of Banaras. The warm and nostalgic ambiance complements the culinary journey, making it more than just a dining experience.
A Lifelong Dream Realized
For Vibhanshu, Banaraswala is not merely a business venture but the realization of a lifelong dream. “This is the fulfillment of a dream—a way to share the stories and flavors of my roots with the world,” he adds passionately.
As we stepped into 2025, Banaraswala invites everyone to experience the soul of Banaras, from its ghats to its homes. It’s a perfect way to start the year—with flavors that tell a story and a space that feels like home. Banaraswala – Ghaat Se Ghar Tak is more than just a restaurant; it’s a journey into the heart of tradition, culture, and culinary excellence.
Finally, Vibhanshu says, “Every day is a CHALU-MAZING day for us,” before concluding, “and we invite the world to join us in this incredible journey.”
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