Prime Highlights
- Amazon said India-developed quick commerce innovations are now being expanded to the US, Europe and other global markets.
- The company will expand its Amazon Now quick commerce service to more than 300 cities across India as customer adoption continues to grow.
Key Facts
- Amazon is a global e-commerce and cloud computing company that operates online retail, logistics, AI and cloud infrastructure businesses.
- The company plans to invest $48 billion in India between 2026 and 2030, including $13 billion to strengthen AI and cloud infrastructure.
Background
Amazon plans to expand its quick commerce model to markets around the world after developing and refining the business in India, Chief Executive Officer Andy Jassy said. He added that India has become an important source of innovation for Amazon, with several successful ideas now being adopted in other countries.
Jassy said Amazon is already expanding its quick commerce service in the United States and Europe after testing and improving the model in India. He noted that customer adoption in India is doubling every quarter, showing strong demand for faster deliveries. The company can deliver thousands of products within minutes, tens of thousands within a few hours, more than one million items on the same day, and over four million items by the next day.
He said Prime members using Amazon’s quick commerce service shop three times more often than other Prime members. According to Jassy, Amazon spent several years testing different delivery models before finding one that met customer expectations while remaining profitable. He added that the company launched its current quick commerce model about a year ago, and its rapid growth has encouraged Amazon to expand the service quickly.
As part of this strategy, Amazon will extend its Amazon Now quick commerce service to more than 300 cities across India. Jassy said the combination of fast delivery, a wide product range and Prime membership benefits has created a strong value proposition for customers. He also said quick commerce is expected to become a key part of Amazon’s business in nearly every market where it operates. Amazon also announced plans to invest $48 billion in India between 2026 and 2030, including $13 billion for AI and cloud infrastructure, reinforcing the country’s role in the company’s global growth strategy.