Prime Highlights
- JioStar appointed Amit Malhotraas Head of International Business to lead its long-term global expansion strategy.
- Based in Singapore, he will drive overseas product launches, strategic partnerships and international brand positioning.
Key Facts
- Malhotra previously served in senior roles at Warner Mediaand The Walt Disney Company, including leading Disney+ in Southeast Asia.
- JioStar plans to use its Singapore base to manage Asia-Pacific operations while pursuing white-label partnerships and full-scale market entry in selected global regions.
Background
JioStar has appointed media industry veteran Amit Malhotra as Head of International Business as part of its plan to expand beyond the domestic market. Malhotra will be based in Singapore and is set to join the company this week.
In his new role, he will lead the development and execution of JioStar’s long-term global strategy. His responsibilities include launching products in overseas markets, building strategic partnerships and positioning the company as a distinct international entertainment brand. He will work closely with the leadership team across product, distribution and business development functions.
The company said the role combines strategic planning with operational execution. Malhotra will focus on both white-label partnerships and full-scale market entry in selected regions. He will also support innovation initiatives aimed at strengthening JioStar’s presence in competitive global markets.
Malhotra has strong experience in the media and streaming industry. He worked as Managing Director for direct-to-consumer services at Warner Media in India, Southeast Asia, Hong Kong, and Taiwan. In that role, he led streaming growth and regional market strategy
Before joining Warner Media, Malhotra spent 17 years at The Walt Disney Company in several senior leadership positions. He later became Regional Lead for Disney+ in Southeast Asia, where he played a key role in scaling the platform in highly competitive markets.
Industry observers see the appointment as a strategic move to support JioStar’s international expansion. The company wants to build on its success at home and compete with global streaming and entertainment companies.
JioStar has appointed a leader with strong regional and platform experience to speed up product launches, secure distribution partnerships, and adjust its content strategy for global audiences. The company will use its Singapore base to manage and support operations across Asia-Pacific and other international markets.
The move reflects JioStar’s broader ambition to transform from a domestic media player into a globally recognised entertainment brand.