In a tech world dominated by algorithms and automation, Swati Dayal brings a human element to technology marketing. The founder of Eternal Creations is not just revolutionizing the way marketing should be done in the tech ecosystem; she is also leading a silent revolution based on empathy, inclusion, and data-driven strategies.
This is not the story of overnight success; this is a masterclass in foresight, perseverance, and the willingness to build things that can stand the test of time. It doesn’t matter if she’s crafting go-to-market plans for the latest software solutions or mentoring future leaders; the foundation of her work is based on one fundamental belief, which stresses that technology should empower people, not replace them.
A Journey Etched in Curiosity and Courage
Swati’s career path is far from traditional – it is a fascinating one. Having spent nearly two decades in different parts of the world, across various industries, her first brush with entrepreneurship via Eternal Creations was no leap, but a natural progression.
“I’ve always been passionate about building things,” she shares, a sentiment echoing back to her childhood. That strong mentality, combined with a background in tech marketing, influenced her conviction that there must be a better, more human-centered approach to helping technology companies succeed.
This belief led to the founding of Eternal Creations, an agile, innovation-led firm offering strategic marketing and consulting services to organizations operating in complex technological environments. “We don’t just deliver marketing. We help our clients craft experiences that matter, experiences that last.”
From there, Eternal Creations has become something of a force that makes technology relatable and marketable, even in industries that generally speak in code and jargon. By striking a balance between short-term wins and long-term thinking, the company established a position at the intersection of innovation and empathy.
Leadership as Legacy – Values Beyond Vision
For Swati, leadership is about less hierarchy and more harmony. She succinctly and directly articulates her three main functions: to facilitate inclusion, ignite motivation, and inform decision-making. Above all, she considers herself a role model.
“Demonstrating the right behaviours is more powerful than issuing instructions,” she explains. That belief has created a culture in which coaching and, equally important, mentoring are integral to delegation and trust.
Inclusivity, not in a millennial “buzzword” sense, but as a business imperative, is at the core of her leadership philosophy.
“The best ideas don’t always come from the loudest voices. Inclusion is about removing mental barriers, so creativity and innovation can flow,” Swati shares.
This commitment is deeply ingrained in the veins of Eternal Creations. The group is built on what she refers to as “fair and fun practices” – a combination of transparency, accountability, and the belief that different opinions can be accommodated.
The Data Behind the Drive
Swati is clear that empathy does not necessarily rule out excellence. In fact, it demands it. Eternal Creations is based on a scientific and data-driven approach. Each campaign, strategy, and rollout breaks down into measurable key performance indicators (KPIs). It’s not just about creativity, it’s about results.
“We’ve blended qualitative insight with quantitative measurement to create agile, responsive strategies,” she explains. “Data helps us pivot when needed, scale what works, and drop what doesn’t.”
From a product launch to an omnichannel go-to-market strategy, Eternal Creations leverages data not only as a gauge but also as a compass. The company recently unveiled the Input-Messaging-Output (IMO) framework, a proprietary approach designed to help clients develop messaging that resonates and sticks.
“The IMO framework is not just a tool, it’s a mindset. It helps our clients understand not just what they’re communicating, but why it matters”, Swati asserts.
Staying Ahead in a Hyperconnected World
The speed of technological change can be dizzying. But for Swati, leading doesn’t mean following every trend; it means understanding what matters most to customers and doing that better than anyone else.
Her organisation is future-fit, constantly iterating on marketing frameworks, adopting digital technologies, and embracing both structured and unstructured data to make smarter decisions.
“Innovation doesn’t mean disruption for the sake of it. It means relevance. It means resonance,“ she says.
She also credits much of her firm’s resilience to diversity, not just in terms of people, but in perspectives. According to her, the best campaigns have come from the collision of different ideas, rather than their conformity.
Recognitions that Reflect the Journey
From her humble beginnings in India to her influential tenure in the U.S, Swati has gained tremendous reverence and love for her work. But she accepts praise with humility.
“Success has always been collective. Every recognition, whether a promotion, an award, or a feature, is a celebration of my team’s strength,” she shares.
That strength has been broadly recognized. Most recently, she was profiled as “The Innovative Entrepreneur Redefining Success in 2025” by The Enterprise World and “The Iconic Woman Leader Making a Difference in 2025” in CIO Women Magazine.
And each of these events is a chapter in a longer narrative, one centred on determination, devotion, and progress that puts people first.
Leading Through Complexity
No career is smooth sailing, and Swati has overcome her challenges. From orchestrating multi-unit business launches to devising GTM strategies for complex tech ecosystems, the hurdles have been numerous.
“What’s hard is not managing tasks. It’s aligning strategy, tech, people, and performance in a fluid, fast-moving environment,” Swati believes.
But throughout each challenge, she has relied on her core values of empathy, collaboration, and trust. It’s that ethos that has enabled her to navigate complexity while consistently delivering real-world results.
Bridging Strategy with Execution
In many companies, strategy and operations live in different worlds. But not at Eternal Creations. Swati insists that day-to-day decisions must flow from the top-level vision.
“Operational focus should never conflict with strategic direction,” she says. “Whether it’s a software launch or a campaign rollout, every micro-decision must reflect the macro-goal.”
This thought process has resulted in unified teams, aligned KPIs, and agile responses to changing market requirements. From product to finance, customer success to sales, Eternal Creations is a close-knit, goal-focused family.
Inclusion as an Operating System
Swati not only preaches this inclusive leadership, but she also practices it. For her, the bedrock of inclusion can be summed up with three pillars:
- Data-based decision-making – This requires analyzing, understanding and evaluating a business scenario based on facts rather than judgement alone to outline winning strategies for business growth.
- Unbiased judgement – This means embracing different perspectives coming from people of varied backgrounds to drive innovation and foster creativity at scale.
- Diverse skill sets – A highly effective and successful organization has the right amalgamation of a variety of skill sets working hand-in-hand toward a common goal.
But Swati goes one step further.
“True inclusion requires vulnerability. It’s about recognizing each other’s strengths and just as importantly, our weaknesses, so that we can fill in the gaps as a team,” Swati shares.
Personal Rituals and Daily Balance
Even though she’s building a strong foundation for the business, Swati has ways to keep her grounded, and it’s her rituals that ensure she stays centered. Whether it’s reading up on international marketing trends, taking silent, calm walks to meditate, or engaging in active mentoring with young up-and-coming professionals, she draws her energy from the act of always learning and the human connection.
For her, balance isn’t about having less to do; it’s about being more present in whatever she does. Her mindfulness not only guides her as a leader, but it also motivates her team to execute with a deliberate sense of clarity in high-stakes situations.
Advice for Aspiring Leaders
Asked what she’d tell the next generation of leaders, Swati is thoughtful.
“Learn fast. Stay adaptable. And always start with why.”
In a digital-first world, she thinks leaders require more than vision — they need tools, talent, and timing. Her advice is to invest the organization’s resources early on in people and processes that align with the organization’s mission.
“Digital complexity doesn’t have to be overwhelming. If your vision is clear, and your team is empowered, anything is possible”, Swati affirms.
What’s Next?
And Swati isn’t about to back down. Eternal Creations continues to expand its portfolio of consulting and professional services for technology-driven companies. The recent launch of the IMO framework is only the beginning.
On asking her about the plans, Swati shares, “We’re focused on helping our clients navigate complex buying behaviours and multi-path customer journeys. It’s not about more noise, it’s about clearer signals.”
As a leader, her next chapter will focus on three core themes: people, learning, and empathy. “People are the foundation. Lifelong learning is the fuel. And empathy? Empathy is the compass,” she states.
With leaders like Swati Dayal at the helm, the future of digital business isn’t just bright, it’s deeply human!