At Influence Advertising Pvt Ltd, everything begins with a story. In the Creative & Postproduction Lead, Manthan Tannu’s words, their approach begins with having a thorough knowledge of the brands they are working with, knowing their expectations, focusing on the overall identity of the brand, and at the same time keeping in mind the cinematic storytelling approach.
“Not Just a CSR Film”: A Bharat Bijlee Case Study
Their recent project with Bharat Bijlee would be a great example to tell. The brand approached team Influence Advertising with a CSR film project, with brief pointers on dos and don’ts. He shares, “We had our recce done, and the next day, when we were discussing the elements of the story and content there, the only thing which was hovering in our heads was the emotions of the people, the operations team, and lastly how are we going to capture the emotions which we felt. Today, looking at it, the brand itself gave the title “Not just a CSR film.”
The Cinematic Gut Instinct: Serving Stories When They’re Ready
Nothing ever goes out of the postproduction studio without Influence team’s complete satisfaction, the very moment they feel the edit and film – it’s time the meal is cooked and ready to be served. “That’s the instinct and approach we follow in every one of our projects.”
Why Storytelling Is at the Core of Everything
Influence Advertising has established itself as a leading force in marketing content and film production on the basis of its guiding philosophy, which is rooted in the belief that storytelling is the most powerful way to connect with audiences. “Be it through films, corporate marketing, product marketing or product stories (which we call them as). We understand that people don’t just buy products. They buy into narratives, emotions, and experiences. We tend to connect nostalgia with our Videos and Films, be it Visually, with Music or with strong narrative Voiceovers. Our vision is simple: to communicate everything Good and to let Good make the noise. And what better medium to do this than the one we love the most or are passionate about – Audio Visuals/Films.”
The Craft of Connection: From Script to Screen
At the heart of impactful content lies the ability to connect deeply with audiences. Influence Advertising combines storytelling mastery with innovation to create content that doesn’t just capture attention but also resonates, inspires, and drives action. Its offerings span brand films, commercials, corporate films, digital content, testimonial films, learning content, event coverage, documentaries, animation-based AVs and virtual tours – all crafted to resonate deeply with respective target audiences. Some of Manthan’s insights are: Every project begins with understanding the brand’s voice and the audience’s pulse. “We don’t just create content. We shape narratives that trigger emotion, build trust, and drive action. Cinematic Craftsmanship in our production process is guided by film-quality direction, lighting, and postproduction standards. From script to screen, we ensure every frame is purposefully crafted.”
Evolving with Time: Blending Tradition with Innovation
The industry is evolving rapidly. Thus, according to Manthan, staying ahead creatively in today’s fast-paced, trend-saturated world means striking a balance between timeless storytelling, timely innovation and creating a nostalgic experience. Influence Advertising stays ahead by embedding creativity into a culture of continuous learning and evolution and knowing its clients and their products or services in and out; “We have to feel that their products, brands or services are OURS. We are trend-aware but not dependent. We try to understand trends to keep track of what’s resonating. Then, we find ways to reinterpret those trends through the lens of a brand’s core identity, making the content Relevant and Original. We draw from a diverse pool of creatives, filmmakers, designers, digital marketers, animators, and writers.” Each brings a unique viewpoint. This cross-pollination of ideas helps us generate content that cuts through noise. Amid information overload, the most impactful content is that which makes people feel seen or, in simple words, which makes people hear their stories. “We anchor our work in human insights, ensuring that even short-form or viral-style content is emotionally intelligent and culturally aware.”
Personalized Messaging Meets Global Appeal
Creative ingenuity and personalized messaging are paramount in crafting impactful narratives. Manthan, too, believes that creativity without context is noise and messaging without personalization is quickly forgotten. To truly connect across borders while staying rooted in local relevance is essential. As mentioned earlier, they believe in a deep understanding of brands, their evolution, their vision, products, services, etc., which also includes their geographical, cultural, and geopolitical backgrounds. You cannot connect with audiences unless you feel one with them and bring their sensibilities into your approach to telling stories. And that’s Influence Advertising’s approach line after line, story after story.
Excellence Isn’t an Option; It’s the Mindset
That is how the company has achieved significant acceptance among global brands. Shedding some light on their commitment to creative excellence and innovative approaches to content production, Manthan says, “Creative excellence isn’t just a standard. It’s a mindset embedded into every stage of our work. Our reputation among global brands stems from a relentless pursuit of quality, originality, and innovation, all grounded in strategic intent. Some of our upholds would be Story-First Philosophy, Innovation Through Technology, Global-Standard Craftsmanship, End-to-End Creative Integration, Collaborative Culture, and Tailored Brand Solutions. I think through this dedication to bold ideas, seamless execution, meaningful storytelling, and understanding corporate sensibilities, we’ve earned the trust of global brands looking to stand out in a crowded media landscape – and we remain committed to raising that bar with every project.”
Tech as a Creative Enabler, Not Just a Tool
Integral to enhancing efficiency in marketing, for Influence Advertising, technology is not just a tool but an enabler of creative agility, production efficiency, and storytelling innovation. With Real-Time Motion Graphics & VFX Pipelines, its postproduction teams work with cutting-edge tools like Unreal Engine, After Effects, and Blender. They leverage real-time rendering and compositing to create dynamic, visually rich content with efficiency and flexibility. They use green screen technologies to simulate environments, reducing the need for extensive physical shoots while offering greater creative control and cost efficiency. With High-Performance Editing Suites & Infrastructure, their studios are equipped with high-spec editing workstations, colour grading suites, licensed software, tools and sound mixing environments that ensure their technical capacity matches their creative ambition.
The Power Behind the Scenes: The Operations Backbone
The operations team is the core of the company wheel around, which revolves around everything. To foster a culture of creative growth, skill development, and empowerment within its teams, Influence Advertising believes that the strength of its creative output is directly tied to the strength of its internal culture, especially within its operations and production backbone. The company sees its operations team not just as coordinators but as enablers of vision, creativity, and execution. “After all, they bring our visions to life,” says Manthan. Some of their tools that help nurture the company environment would be as simple as maintaining your individual and team To-Do lists, to higher up ton continuous Learning & Upskilling, Creative Cross-Pollination, Ownership & Autonomy, Recognition & Feedback Culture, Leadership Development, Well-Being & Work-Life Balance. “We understand that creative growth can only flourish in a healthy environment. Our culture encourages respect for personal time, mental wellness, and flexibility, which in turn boosts productivity and innovation.”
Challenges? “We Call Them Situations!”
Every creative journey has its challenges. Each project comes with its unique set of challenges and hurdles; at Influence., says Manthan, they call them Situations; it’s their mindset and teamwork that’ll help them sail through challenging times. Hence, they do focus on the mindset development of looking at challenges; the moment they deal with them as situations to handle and break them down into smaller achievable milestones, they become easier to handle. And that’s what they have been doing time and again, and needles, to mention the team bonding and building a culture of trust largely helps.
Beyond Linear Storytelling: Designing Immersive Experiences
With storytelling expanding across mediums, there are ways Influence Advertising is adapting its creative process to offer immersive, emotionally resonant brand experiences. The first crucial aspect is that the company sees storytelling not as a linear process but as an ecosystem of connected experiences. As platforms diversify and audience expectations evolve, it has reengineered its creative process to be medium-agnostic, emotionally intelligent, and deeply immersive. “Our major focus towards the brand is that we initially are or should be connected to them and be their voices first hand than the audiences,” says Manthan.
Purpose-Driven Creativity: Stories That Inspire Change
Furthermore, he and his team believe creativity has the power not just to sell – but to shape culture, challenge bias, and inspire progress. Some of their principles are Diverse Voices at the Table, Inclusive Storytelling, Ethical Brand Alignment, Internal Culture of Equality, Community Engagement & Education, Accountability & Evolution. Here at Influence Advertising, inclusion and responsibility aren’t checkboxes; they are creative strengths and moral commitments. “We believe in using our platform to not only reflect the world as it is but to imagine and help build the world as it should be.”
Shaping the Future: From Storytelling to Storyliving
Influence Advertising’s vision for the future is clear: to become a global creative force that not only produces content but shapes how stories are told, experienced, and remembered in a constantly shifting media landscape. “Our core purpose would be redefining Storytelling as an Experience moving beyond traditional content formats to craft multi-sensory, interactive, and emotionally immersive brand experiences,” states Manthan.
They aspire to tell stories that feel lived rather than watched. They aim to create narratives that are deeply rooted in local sensibilities yet possess a universal resonance. Their journey is focused on building a trustworthy and globally respected storytelling brand that consistently pushes the boundaries of creative innovation and leaves a lasting positive impact.